Anyone including non-ICICI Bank customers can also download and use the app which is available in eleven Indian languages, a statement issued by the ICICI said.

GKNN
Srinagar, Publish Date: Mar 24 2017 10:30PM | Updated Date: Mar 24 2017 10:30PM


ICICI Banks launches mobile banking app for rural customersFile Photo

ICICI Bank, India’s largest private sector bank by consolidated assets, has announced the launch of a unique mobile banking app for rural customers that allow them to access banking services as well as information on agri-services. 

Anyone including non-ICICI Bank customers can also download and use the app which is available in eleven Indian languages, a statement issued by the ICICI said.

Christened, ‘Mera iMobile’, it allows users in rural areas to avail as many as 135 on their mobile phone, helping them to save the time and cost of visiting a branch to avail these services. The list of services include Kisan Credit Card, Gold Loan, Farm Equipment Loan and loans to Self-Help Groups (SHGs). The app also enables them to undertake an array of frequently used banking services from their smartphone, without using mobile internet services. 

Additionally, it is the first banking app to offer agriculture related information like crop-wise mandi prices of nearly 230 crop varieties across 460 mandis. It also displays taluka-wise weather update for close to 3700 talukas across and over 300 districts, aiding farmers to plan their sowing and harvesting activities conveniently and in an informed manner. ‘Mera iMobile’ is the only banking app to provide these value added services in one single app for the rural customer. 

Chanda Kochhar, MD & CEO, ICICI Bank said, “With the new ‘Mera iMobile’, we will offer our rural and semi-urban customers a unique and unparalleled experience in their interactions with the bank.”


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