COIMBATORE: ICICI Bank has launched a mobile banking app for rural customers that allow them to access banking services as well as information on agricultural services. Anyone including non-ICICI Bank customers can download and use the app which is available in eleven Indian languages.
Christened ‘Mera iMobile’, it allows users in rural areas to avail as many as 135 services on their mobile phone. The list of services include ‘Kisan Credit Card’, ‘Gold Loan’, ‘Farm Equipment Loan’ and loans to self-help groups (SHGs). The app also enables them to undertake an array of frequently used banking services from their smartphone, without using mobile internet services.
The app offers agriculture-related information like crop-wise mandi prices of nearly 230 crop varieties across 460 mandis. It also displays taluka-wise weather update for close to 3,700 talukas and over 300 districts in the country. The app is available in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Bengali, Odia, Assamese and Punjabi. It also offers UPI services in multiple Indian languages.
“We envisage that the next wave of growth in internet usage will come from rural India due to growth in cheaper smartphone handsets, spread of wireless networks and evolving consumer behavior,” said Chanda Kochhar, MD & CEO, ICICI Bank. “We believe this app will resonate with the needs of the rural customers and aim to have over half a million downloads in the next six months,” she said.
To further aid quick download of the app, the bank said it will introduce ‘Wi-Fi enabled posters’ at its rural and semi-urban branches. To begin with, these posters will be deployed across 700 of the bank’s branches. The bank also plans to mount these posters on vans and cycles to enable download of the app at places with high footfalls like ‘haats’ and common areas in villages.
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